FINIXX AWARDS 2024 – WINNERS
The inaugural FINIXX Awards, Mumbai, December 2024. Congratulations to all the winners.
Special Awards
| Category | Winner | Nominated by | Campaign |
|---|---|---|---|
| Innovative Fintech Product of the Year | PayU Payments Private Limited | – | PayU Down payment + EMI |
| SEO Agency Of the Year - Managing BFSI Sector | Performics India | – | – |
| Programmatic Agency of the Year - Managing BFSI Sector | Globale Media | – | – |
| Brand of the Year 2024 - BFSI Sector | State Bank of India | – | – |
| Digital Agency of the Year - Managing BFSI Sector | Arm Worldwide | – | – |
Banking / NBFC
| Category | Winner | Nominated by | Campaign |
|---|---|---|---|
| AI-Driven Innovation in SEO - Banking | IDFC First Bank | Performics India | Unlocking Google Discover via AI SEO |
| Best Financial Education Program - NBFC | Motilal Oswal AMC | ZiWorks | Investment Blueprint |
| Best Micro Financial Inclusion Campaign - NBFC | Svamaan Financial Services | Howl | Financial Inclusion in Rural India |
| Best Use of AI/ML - Banking | Kotak 811 | Silverpush | Kotak 811 Activ Money |
| Best Use of B2C Marketing Campaign - NBFC | Bajaj Finserv | Arm Worldwide | Bajaj Finserv Insta EMI Card |
| Best Use of Content Marketing - NBFC | Axis Finance | EvolutionCo Digital | #ClearCommitmentTransparentDeliveries |
| Best Use of Content Marketing - Banking | IndusInd Bank | Performics India | Custom SEO Content Framework for Dominating Banking Landscape |
| Best Use of Customer Engagement - Banking | Karnataka Bank Limited (KBL) | EvolutionCo Digital | KBL - Xpress Account Opening |
| Best Use of Customer Insights - NBFC | True Balance | Hiveminds | – |
| Best Use of Holiday, Seasonal & Festival Marketing - Banking | State Bank of India | – | Retail Loan Festive Campaign |
| Best Use of PR Campaign - NBFC | Shriram Finance Limited | Concept PR | #DravidBats4Shriram |
| Best Use of Performance Marketing Campaign - NBFC | Bajaj Finserv Personal Loan | Arm Worldwide | Bajaj Finserv Personal Loan Performance Leap |
| Best Use of Influencer Marketing - Banking | State Bank of India | – | Baatein With Banking Friend Forever (BFF 2.O) Campaign |
| Best User Interface & Experience (UI / UX) Award - Banking | HDFC Bank | EvolutionCo Digital | HDFC - Tradeflow |
| Best Use of Marketing Campaign - NBFC | Angel One | Globale Media | To Drive Quality Investors: Maximizing the reach and usage of the Angel One Demat Account and the Angel One App |
| Best Use of Mobile Marketing Campaign - Banking | South Indian Bank | mCanvas | mCanvas x South Indian Bank Onam Campaign |
| Best Use of SEM Campaign - Banking | HSBC Bank | PHD Media | HSBC Beyond Borders: Transforming NRI Banking with Search Precision |
| Best Use of SEO Campaign - Banking | Yes Bank | Performics India | – |
| Best Use of Social Media - NBFC | Bajaj Finserv Credit Pass | Arm Worldwide | Bajaj Finserv Credit Pass |
| Best Use of Social Media - Banking | State Bank of India | – | SBI Is Your Banking Friend Forever 2.O |
| Best Use of Video Marketing - Banking | State Bank of India | – | Scam Proof Asana 2.O |
| Most Effective Use of Data-Driven SEO - Banking | IDFC First Bank | Performics India | – |
Financial Services
| Category | Winner | Nominated by | Campaign |
|---|---|---|---|
| Best Financial Education Program - Financial Services | Kotak Life Insurance | Arm Worldwide | Consumer Education Initiative by Kotak Life Insurance |
| Best AI- Driven Campaign - Financial Services | Motilal Oswal Financial Services | Hybrid x Big Trunk | Solid Research, Solid Relationships |
| Best Use of PR Campaign - Financial Services | Bajaj Capital Insurance Broking Limited | – | Bless Me Ganesha |
| Best Use of AI/ML - Financial Services | AMFI | tuttler Mobinet Media X Dentsu X | AMFI Digital KYC |
| Best Use of B2C Marketing Campaign - Financial Services | Upstox | Globale Media | TradeBoost: Scaling Installs to Success: Campaign to increase installs and first traded accounts multifold |
| Best Use of Customer Engagement - Financial Services | Aditya Birla Health Insurance | Globale Media | Health Shield: Protect What Matters: Campaign for increasing awareness on health insurance |
| Best Use of Email Marketing - Financial Services | PhonePe Sharemarket | Globale Media | Empowering New Investors: Encourage potential investors to open a trading account |
| Best Use of TV - Financial Services | Motilal Oswal Financial Services | – | CNBCTV18 x Motilal Oswal Studio |
| Best Use of Programmatic Advertising Campaign - Financial Services | Kotak Mutual Fund | Ethinos | Mr Sip with Kotak Mutual Fund, #Sapno Ko Skip Nahi, SIP KARO! |
| Innovative Use of Ad Technology - Financial Services | ICICI PRUDENTIAL AMC | Hybrid x Performics | ICICI PRUDENTIAL AMC- ETF Campaign |
| Best Use of Performance Marketing Campaign - Financial Services | Bajaj Insta EMI Cards | SEVENTYNINE DIGITAL | Excellence in Performance Marketing Using Emailers and SMS |
| Best Use of Integrated Payments / Mobile Wallets Solutions - Financial Services | Amazon Pay | Globale Media | Aiming to get unique new users on recharge |
| Best Use of Influencer Marketing - Financial Services | World Gold Council | Motivator | – |
| Best Use of Marketing Campaign - Financial Services | Bajaj Finserv AMC | Arm Worldwide | Strenghtening Market Presence with Paid Media |
| Best Use of AI in Financial Education and Awareness | Axis Mutual Fund | ZiWorks | Weekly Wisdom with AI Vidya |
| Best Use of Wealth Management Solution - Financial Services | World Gold Council | Motivator | WGC- Power with Gold |
| Best User Interface & Experience (UI / UX) Award - Financial Services | Aditya Birla Capital Digital (ABCD) | EvolutionCo Digital | ABCD - D2C Platform |
| Best Use of Connected TV - Financial Services | Motilal Oswal | Frodoh World x Big Truck Communications | – |
| Best Use of Mobile Marketing Campaign - Financial Services | PhonePe | Globale Media | Driving New Users for PhonePe |
| Best Use of Native Advertising - Financial Services | World Gold Council | Motivator | WGC- Power with Gold |
| Best Use of Regional Campaign - Financial Services | Nippon India Mutual Fund | Performics India | – |
| Best Use of Programmatic OTT Advertising Campaign - Financial Services | Kotak Mutual Fund | Frodoh World | #Sapno Ko Skip Nahi, SIP KARO! |
| Best Use of SEO Campaign - Financial Services | Bajaj Finserv | SBGV TECHMAGNATE DIGITAL | Driving Transformational Growth for Bajaj Finserv’s Gold Loan Offering |
| Best Use of Social Impact Initiative - Financial Services | Motilal Oswal Foundation | – | Motilal Oswal Foundation |
| Best Use of Video Marketing - Financial Services | Bajaj Finserv Credit Pass | Arm Worldwide | Bajaj Finserv Credit Pass |
Insurance
| Category | Winner | Nominated by | Campaign |
|---|---|---|---|
| Best Use of AI/ML - Insurance Services | ICICI Prudential Life Insurance | Taboola | ICICI Prudential Life Insurance Achieves 2X Increase in ROI with Taboola Image Ads |
| Best Use of B2C Marketing Campaign - Insurance Services | Max Life Insurance | Hiveminds | – |
| Best Use of Content Marketing - Insurance Services | Liberty General Insurance | White Rivers Media | Celebrate Freedom with Liberty's Roadside Assistance Cover! |
| Best Use of Customer Engagement - Insurance Services | Bajaj Capital Insurance Broking Limited | – | Bless Me Ganesha |
| Best Use of Customer Insights - Insurance Services | Aditya Birla Health Insurance | Silverpush | – |
| Best Use of Contextual Marketing - Insurance Services | SBI Life Insurance | Hybrid x DENTSU | SBI Life - Retail 2.0 |
| Best Use of Effective Experiential Marketing - Insurance Services | Max Life Insurance | Hiveminds | – |
| Best Use of Email Marketing - Insurance Services | ICICI Lombard | SEVENTYNINE DIGITAL | ICICI Lombard Landing Page |
| Best Use of Video Marketing - Insurance Services | Bajaj Capital Insurance Broking Limited | – | Bless Me Ganesha |
| Best Integrated PR Campaign in Insurance Services | Policy Bazaar | – | Term Insurance for Women |
| Best Use of Performance Marketing Campaign - Insurance Services | Niva Bupa Health Insurance | Arm Worldwide | LeadGen Boost for Niva Bupa |
| Best Use of Technical SEO - Insurance Services | HDFC ERGO General Insurance Company | Performics India | – |
| Best Use of Mobile Marketing Campaign - Insurance Services | Tata AIA | mCanvas | mCanvas x Tata AIA : Har Waqt Ke Liye Taiyaar |
| Best Use of Native Advertising - Insurance Services | MAX Life Insurance | MGID India Pvt Ltd | Harnessing Native Ads to Boost Campaign Performance |
| Best Use of SEO Campaign - Insurance Services | ICICI Lombard | Performics India | – |
Fintech
| Category | Winner | Nominated by | Campaign |
|---|---|---|---|
| Best Use of Content Marketing - Fintech | True Balance | Arm Worldwide | True Balance’s Path to Digital Credibility and Engagement |
| Best Use of Customer Loyalty Program - Fintech | HDFC ERGO General Insurance | Zaggle Propel | Zaggle Propel – Channel Partner (Agents) Incentive Program. |
| Best Use of Mobile Marketing Campaign - Fintech | Stashfin | Arm Worldwide | App Installs and User Growth with Paid Media |
| Best Use of Print Ad - Fintech | Yes Bank | Zaggle | The Yes Bank Zaggle Corporate Credit Card |
| Best Use of SEO Campaign - Fintech | LazyPay | Pivotroots - A Havas Company | LazyPay: Credit Where Credit is Due - Competing and Winning in the Personal Loan Space |
| Best User Interface & Experience (UI / UX) Award - Fintech | IDBI Bank | EvolutionCo Digital | IDBI Bank - Website Transformation |