Entry Categories
The awards aim to honor companies in the BFSI sector that have demonstrated excellence in innovation, customer service, and technology-driven solutions. These recognitions celebrate organizations that are setting new benchmarks for success and leading the transformation of the financial services industry.
BANKING / NBFC
| Categories | Description | Fees | Check to Select | |||||||||||||||||||||||||||||||||
| Best Mobile Banking App | The Best Mobile Banking App award honours the most innovative and user-friendly mobile banking applications that enhance the banking experience through advanced features, security, and convenience. |
₹ 12000 |
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| Best Customer Service in Banking | The Best Customer Service in Banking award highlights institutions that deliver outstanding support and personalized service, fostering strong relationships and satisfaction among their customers. |
₹ 12000 |
✔
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| Best Banking Cybersecurity Measures | This award recognizes financial institutions that implement exceptional strategies and technologies to protect customer data and ensure secure transactions in an increasingly digital landscape. |
₹ 12000 |
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| Best Use of AI in Banking | This honours institutions that effectively leverage artificial intelligence to enhance customer experiences, streamline operations, and improve decision-making processes within the banking sector. |
₹ 12000 |
✔
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| Best Use of Big Data in Banking | This celebrates institutions that harness data analytics to drive insights, optimize services, and enhance customer engagement, ultimately transforming the banking experience. |
₹ 12000 |
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| Best Customer Loyalty Program | This recognizes banking institutions that create innovative and effective loyalty programs that reward customers, enhance engagement, and foster long-term relationships. |
₹ 12000 |
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| Best Online Banking Platform | This honours institutions that offer a comprehensive and user-friendly online banking experience, featuring robust tools for account management, seamless transactions, and exceptional customer support. |
₹ 12000 |
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| Best Financial Education Program in Banking / NBFC | This recognizes initiatives that effectively equip customers with essential financial knowledge and skills, empowering them to make informed decisions and improve their financial well-being. |
₹ 12000 |
✔
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| Best TV Banking Campaign | This celebrates innovative and impactful television advertising campaigns that successfully promote banking services, enhance brand awareness, and engage audiences through creative storytelling and messaging. |
₹ 12000 |
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| Best Use of TV for Product Launch | This recognizes outstanding television marketing efforts that effectively introduce new products, capturing audience attention and driving engagement through compelling narratives and strategic placement. |
₹ 12000 |
✔
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| Best TV Campaign for Financial Literacy | This honours impactful advertising initiatives that effectively educate audiences about financial concepts and practices, promoting informed decision-making and responsible financial management through engaging storytelling |
₹ 12000 |
✔
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| Best Print Ad (Newspaper/Magazine) | This recognizes outstanding print advertising that effectively communicates a banking brand's message or promotes services, capturing audience attention through creativity and visual impact. |
₹ 12000 |
✔
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| Best Use of Print for Product Launch | This celebrates innovative print advertising that successfully introduces new products, effectively engaging target audiences and driving interest through compelling design and messaging. |
₹ 12000 |
✔
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| Best Financial Education Print Campaign | This Honours impactful print initiatives that effectively convey financial literacy messages, empowering audiences with essential knowledge through clear and engaging materials. |
₹ 12000 |
✔
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| Best OOH / DOOH Banking Campaign | This Celebrates innovative out-of-home and digital out-of-home advertising initiatives that effectively engage audiences, enhance brand visibility, and promote banking services through captivating and strategic displays. |
₹ 12000 |
✔
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| Best Radio Commercial | This Recognizes outstanding audio advertising that effectively communicates a banking brand's message, engages listeners, and drives awareness through creativity and compelling storytelling. |
₹ 12000 |
✔
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| Best Radio Jingle for Banking | This Honours catchy and memorable musical compositions that effectively promote banking services, enhancing brand recall and emotional connection with listeners through engaging lyrics and melodies. |
₹ 12000 |
✔
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| Best Banking Cybersecurity Measures | This Recognizes financial institutions that implement exemplary practices and technologies to safeguard customer data and enhance security against cyber threats in the banking sector. |
₹ 12000 |
✔
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| Best Use of Performance Marketing Campaign | This recognizes innovative marketing strategies that effectively drive measurable results and conversions in the banking sector, utilizing data-driven insights to optimize campaigns and enhance customer engagement. |
₹ 12000 |
✔
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| Best Use of Experiential Marketing in Banking | This Recognizes innovative campaigns that create memorable, interactive experiences for customers, effectively engaging them with the brand and enhancing their connection to banking services. |
₹ 12000 |
✔
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| Best Use of Native Advertising | This Celebrates effective marketing strategies that seamlessly integrate promotional content within relevant platforms, enhancing user engagement and providing valuable information without disrupting the overall experience. |
₹ 12000 |
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| Best Use of Influencer Marketing | This Recognizes campaigns that successfully leverage influencers to authentically promote banking services, driving engagement and brand awareness through trusted voices in the community. |
₹ 12000 |
✔
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| Best Use of Mobile Marketing Campaign | Honours innovative strategies that effectively engage customers through mobile platforms, utilizing tailored content and interactive features to enhance the banking experience and drive conversions. |
₹ 12000 |
✔
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| Best Use of Holiday, Seasonal & Festival Marketing | This Recognizes creative campaigns that effectively capitalize on seasonal themes and festivities to engage customers, promote banking services, and foster a sense of community and celebration. |
₹ 12000 |
✔
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| Best Use of Customer Engagement in Banking | Honours institutions that implement innovative strategies to foster meaningful interactions with customers, enhancing loyalty and satisfaction through personalized experiences and proactive communication. |
₹ 12000 |
✔
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| Best Use of B2C Marketing Campaign | Recognizes effective marketing strategies that successfully target and engage individual consumers, driving awareness and adoption of banking services through tailored messaging and innovative outreach. |
₹ 12000 |
✔
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| Best Use of B2B Marketing Campaign | This Celebrates successful strategies that effectively target and engage business clients, promoting banking services through tailored solutions and relationship-building initiatives that drive growth and partnerships. |
₹ 12000 |
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| Best Use of SEO Campaign in Banking | Recognizes effective strategies that optimize online visibility and search engine rankings, driving organic traffic to banking services through targeted keywords and high-quality content. |
₹ 12000 |
✔
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| Best Use of PR Campaign for Banking | Honours innovative public relations strategies that successfully enhance a banking brand's reputation, foster positive media relationships, and engage stakeholders through compelling storytelling and transparent communication |
₹ 12000 |
✔
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| Best Use of Social Media for Banking | Recognizes innovative and effective strategies employed by financial institutions to engage customers, enhance brand loyalty, and promote products or services through social media platforms. |
₹ 12000 |
✔
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| Best Use of SEM Campaign in Banking | honours outstanding search engine marketing initiatives that drive customer acquisition, increase brand visibility, and optimize online presence for financial institutions through strategic keyword targeting and effective ad placements. |
₹ 12000 |
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| Best Use of Experiential Marketing in Banking | Description: This category recognizes innovative experiential marketing campaigns that create memorable, immersive experiences for customers, enhancing their connection to the banking brand. |
₹ 12000 |
✔
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| Best Use of Customer Insights in Banking | This category highlights effective use of customer insights to inform marketing strategies, product development, and overall customer engagement in the banking sector. |
₹ 12000 |
✔
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| Best Use of Video Marketing for Banking | This category celebrates innovative video marketing campaigns that effectively engage customers and convey banking services and benefits through visual storytelling. |
₹ 12000 |
✔
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| Best Use of Email Marketing for Banking | This category recognizes effective email marketing strategies that engage customers, promote banking products, and drive conversions through personalized communication. |
₹ 12000 |
✔
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| Best Use of Content Marketing for Banking | This category celebrates content marketing strategies that effectively educate customers, enhance brand reputation, and drive engagement through valuable content. |
₹ 12000 |
✔
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| Best Use of Data Analytics Initiative in Banking | This category recognizes initiatives that leverage data analytics to optimize marketing efforts, enhance customer experiences, and improve operational efficiency in banking. |
₹ 12000 |
✔
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| Best Use of AI/ML in Banking | This category recognizes the innovative application of artificial intelligence (AI) and machine learning (ML) to improve Banking services and enhance customer experience. Successful initiatives should demonstrate measurable improvements in efficiency, personalization, and customer satisfaction. |
₹ 12000 |
✔
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| Best Use of Data Analytics Initiative in Banking | This category recognizes the effective use of data analytics to drive decision-making and improve business outcomes in finance. Successful initiatives should demonstrate how data insights are leveraged to enhance customer experience and operational efficiency. |
₹ 12000 |
✔
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| Best Use of Influencer Marketing in Banking | This category recognizes impactful influencer marketing campaigns that effectively reach target audiences through trusted voices. Successful campaigns should demonstrate strategic partnerships that enhance brand credibility and engagement. |
₹ 12000 |
✔
|
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| Best Use of Email Marketing for Banking | This award celebrates effective email marketing campaigns that successfully engage customers and drive conversions in financial services. Successful initiatives should demonstrate strategic segmentation, personalization, and measurable outcomes. |
₹ 12000 |
✔
|
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| Best Use of Customer Insights in Banking | This award honours organizations that effectively utilize customer insights to inform product development, marketing strategies, and customer experiences in financial services. Successful initiatives should demonstrate a commitment to understanding customer needs and preferences. |
₹ 12000 |
✔
|
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| Best Use of Programmatic Advertising Campaign in Banking | This award recognizes innovative programmatic advertising strategies that effectively reach target audiences in the banking sector. It celebrates campaigns that leverage real-time data and automated technology to optimize ad placements, enhance customer engagement, and drive measurable results. |
₹ 12000 |
✔
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| Best CRM Program | Recognizes innovative CRM initiatives in banking that enhance customer engagement and loyalty through data analytics and personalized services, demonstrating measurable improvements in customer satisfaction. |
₹ 12000 |
✔
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| Best User Interface & Experience (UI / UX) Award in Banking | Honors platforms or applications that excel in design and user experience, offering intuitive navigation, visual appeal, and a seamless user journey that enhances engagement and satisfaction. |
₹ 12000 |
✔
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| Market Pulse: Stock Market Updates in Banking / NBFC | Delivers daily/weekly insights into key market movements, including index performance, top gainers and losers, and emerging trends in equities and other sectors. |
₹ 12000 |
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| Best NBFC-MFI for Financial Inclusion | This recognizes outstanding initiatives that promote financial inclusion at the grassroots level. It honors campaigns that effectively bridge the gap between underserved communities and financial services through innovative, impactful, and scalable solutions. Best NBFC-MFI for Financial Inclusion |
₹ 12000 |
✔
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| NOTE:- 1 SPECIAL AWARD ENTRY FREE ON EVERY 5 ENTRIES. ( EITHER BANKING, FINANCIAL SERVICES, INSURANCE OR FINTECH) | ||||||||||||||||||||||||||||||||||||
| Best Integrated PR Campaign in Banking / NBFC | This recognizes a cohesive and impactful public relations strategy that seamlessly combines multiple channels—such as traditional media, digital platforms, influencer collaborations, and events—to deliver a unified message, achieve measurable outcomes, and enhance brand reputation. |
₹ 12000 |
✔
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FINANCIAL SERVICES
| Categories | Description | Fees | Check to Select | ||||||||
| Best Use of TV Financial Services Campaign | This category honors innovative television advertising that effectively communicates financial service offerings, enhances brand visibility, and engages target audiences. Successful campaigns should demonstrate creativity in storytelling, clarity in messaging, and impactful visuals that resonate with viewers and prompt action. |
₹ 12000 |
✔
|
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| Best Use of TV for Product Launch | This award celebrates standout TV campaigns that successfully introduce new financial products to the market. Campaigns should create excitement, generate interest, and effectively communicate the benefits and features of the new offering. |
₹ 12000 |
✔
|
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| Best Use of TV Campaign for Financial Literacy | This award honors TV campaigns that educate audiences on financial literacy topics in an engaging and accessible manner. The goal is to promote informed financial decision-making and empower viewers with essential knowledge. |
₹ 12000 |
✔
|
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| Best Use of Print Ad in Financial Services | This award acknowledges creative and impactful print advertisements that enhance brand visibility in the financial sector. Successful campaigns should effectively drive consumer awareness and engagement through innovative design and messaging. |
₹ 12000 |
✔
|
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| Best Use of OOH/DOOH in Financial Services Campaign | This category recognizes exceptional out-of-home (OOH) and digital out-of-home (DOOH) advertising that effectively captures audience attention and drives engagement. Campaigns should demonstrate strategic placement and creative execution to maximize impact. |
₹ 12000 |
✔
|
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| Best Use of Radio Commercial in Financial Services | This award celebrates radio ads that creatively convey financial messages and engage listeners. Successful campaigns should enhance brand recognition and prompt consumer action through memorable audio content. |
₹ 12000 |
✔
|
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| Best Use of Jingle in Financial Services | This award honors memorable jingles that enhance brand recognition and resonate with consumers in the financial industry. Effective jingles should evoke emotion and create lasting impressions that drive brand loyalty. |
₹ 12000 |
✔
|
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| Best Use of AI/ML in Financial Services | This category recognizes the innovative application of artificial intelligence (AI) and machine learning (ML) to improve financial services and enhance customer experience. Successful initiatives should demonstrate measurable improvements in efficiency, personalization, and customer satisfaction. |
₹ 12000 |
✔
|
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| Best Use of Customer Loyalty Program in Financial Services | This award celebrates effective loyalty programs that enhance customer retention and engagement in financial services. Programs should foster long-term relationships through appealing rewards and tailored communication strategies. |
₹ 12000 |
✔
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| Best Use of Wealth Management Solution in Financial Services | This category acknowledges innovative solutions that successfully address wealth management needs for clients. Effective campaigns should demonstrate a deep understanding of client goals and deliver tailored strategies that enhance financial well-being. |
₹ 12000 |
✔
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| Best Use of Social Impact Initiative in Financial Services | This award honors initiatives that demonstrate a commitment to social responsibility and positive community impact. Successful campaigns should create measurable benefits for communities while aligning with the organization’s mission and values. |
₹ 12000 |
✔
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| Best Use of Data Analytics Initiative in Financial Services | This category recognizes the effective use of data analytics to drive decision-making and improve business outcomes in finance. Successful initiatives should demonstrate how data insights are leveraged to enhance customer experience and operational efficiency. |
₹ 12000 |
✔
|
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| Best Use of Cybersecurity Measures in Financial Services | This award celebrates exemplary cybersecurity strategies that protect consumer data and enhance trust in financial services. Initiatives should demonstrate a proactive approach to safeguarding information and addressing potential threats. |
₹ 12000 |
✔
|
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| Best Use of Performance Marketing Campaign in Financial Services | This category acknowledges campaigns that effectively drive measurable results through targeted performance marketing strategies. Successful campaigns should demonstrate clear ROI and customer engagement through data-driven approaches. |
₹ 12000 |
✔
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| Best Use of AI, and Big Data in Financial Services | This award honors the integration of analytics, artificial intelligence, and big data to enhance operational efficiency and customer insights. Initiatives should demonstrate how these technologies drive innovation and improve decision-making in financial services. |
₹ 12000 |
✔
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| Best Use of Effective Experiential Marketing in Financial Services | This category recognizes innovative experiential marketing campaigns that create memorable customer interactions. Successful initiatives should foster engagement, deepen brand connections, and offer unique experiences related to financial services. |
₹ 12000 |
✔
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| Best Use of Native Advertising in Financial Services | This award celebrates seamless and relevant native advertising campaigns that integrate naturally into media content. Successful campaigns should enhance user experience while promoting financial products or services effectively. |
₹ 12000 |
✔
|
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| Best Use of Influencer Marketing in Financial Services | This category recognizes impactful influencer marketing campaigns that effectively reach target audiences through trusted voices. Successful campaigns should demonstrate strategic partnerships that enhance brand credibility and engagement. |
₹ 12000 |
✔
|
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| Best Use of Mobile Marketing Campaign in Financial Services | This award celebrates mobile marketing campaigns that effectively engage consumers through mobile devices. Successful initiatives should demonstrate innovation in app usage, SMS marketing, or mobile-friendly content that drives user interaction and conversions. |
₹ 12000 |
✔
|
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| Best Use of Holiday, Seasonal & Festival Marketing | This category recognizes campaigns that effectively leverage holidays, seasons, or festivals to enhance brand engagement and drive sales. Successful initiatives should resonate with consumers and capitalize on festive sentiments. |
₹ 12000 |
✔
|
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| Best Use of Customer Engagement in Financial Services | This award celebrates initiatives that enhance customer engagement through innovative strategies and personalized experiences. Successful campaigns should foster meaningful interactions that strengthen customer loyalty and satisfaction. |
₹ 12000 |
✔
|
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| Best Use of B2C Marketing Campaign Financial Services | This category honors effective B2C marketing campaigns that connect financial services with consumers. Successful initiatives should demonstrate a clear understanding of customer needs and deliver compelling messages that drive action. |
₹ 12000 |
✔
|
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| Best Use of B2B Marketing Campaign Financial Services | This award recognizes successful B2B marketing initiatives that effectively connect financial services with business clients. Campaigns should demonstrate a strong understanding of business needs and deliver tailored solutions. |
₹ 12000 |
✔
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| Best Use of SEO Campaign Financial Services | This category recognizes effective SEO strategies that enhance online visibility for financial services. Successful campaigns should demonstrate improvements in search rankings and organic traffic through optimized content and techniques. |
₹ 12000 |
✔
|
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| Best Use of PR Campaign for Financial Services | This award honours innovative public relations strategies that enhance a financial services brand's reputation and foster positive relationships with stakeholders. Successful campaigns should demonstrate compelling storytelling and transparent communication. |
₹ 12000 |
✔
|
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| Best Use of Content Marketing for Financial Services - | This category recognizes outstanding content marketing strategies that effectively educate and engage consumers in financial services. Successful campaigns should demonstrate how content drives customer interactions and supports business objectives. |
₹ 12000 |
✔
|
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| Best Use of Email Marketing for Financial Services | This award celebrates effective email marketing campaigns that successfully engage customers and drive conversions in financial services. Successful initiatives should demonstrate strategic segmentation, personalization, and measurable outcomes. |
₹ 12000 |
✔
|
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| Best Use of Video Marketing for Financial Services | This category recognizes innovative video marketing campaigns that effectively engage consumers in the financial services sector. Successful initiatives should demonstrate creativity, storytelling, and measurable engagement outcomes. |
₹ 12000 |
✔
|
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| Best Use of Customer Insights in Financial Services | This award honours organizations that effectively utilize customer insights to inform product development, marketing strategies, and customer experiences in financial services. Successful initiatives should demonstrate a commitment to understanding customer needs and preferences. |
₹ 12000 |
✔
|
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| Best Use of Experiential Marketing in Financial Services | This category recognizes outstanding experiential marketing campaigns that create memorable and impactful customer interactions. Successful initiatives should engage customers in unique experiences that reinforce brand connections. |
₹ 12000 |
✔
|
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| Best Use of Marketing Campaign in Financial Services | This category honors innovative marketing campaigns by Non-Banking Financial Companies (NBFCs) that effectively engage consumers and drive business growth. Successful campaigns should demonstrate creativity, strategic planning, and measurable results that enhance brand visibility and customer acquisition. |
₹ 12000 |
✔
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| Best Use of Integrated Payments / Mobile Wallets Solutions | This award recognizes effective marketing initiatives that promote integrated payments or mobile wallet solutions within the financial services industry. Successful campaigns should demonstrate how these solutions enhance customer convenience, drive adoption, and improve overall user experience. |
₹ 12000 |
✔
|
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| Best Use of Programmatic Advertising Campaign in Financial Services | This award recognizes innovative programmatic advertising strategies that effectively reach target audiences in the banking sector. It celebrates campaigns that leverage real-time data and automated technology to optimize ad placements, enhance customer engagement, and drive measurable results. |
₹ 12000 |
✔
|
||||||||
| Best CRM Program in Financial Services | Recognizes innovative CRM initiatives in financial services that enhance customer engagement and loyalty through data analytics and personalized services, demonstrating measurable improvements in customer satisfaction. |
₹ 12000 |
✔
|
||||||||
| Best User Interface & Experience (UI / UX) Award in Financial Services | Honors platforms or applications that excel in design and user experience, offering intuitive navigation, visual appeal, and a seamless user journey that enhances engagement and satisfaction. |
₹ 12000 |
✔
|
||||||||
| Market Pulse: Stock Market Updates | Delivers daily/weekly insights into key market movements, including index performance, top gainers and losers, and emerging trends in equities and other sectors. |
₹ 12000 |
✔
|
||||||||
| Best Financial Education Program in Financial Services | This recognizes initiatives that effectively equip customers with essential financial knowledge and skills, empowering them to make informed decisions and improve their financial well-being. |
₹ 12000 |
✔
|
||||||||
| Best Use of AI in Financial Services | This honours institutions that effectively leverage artificial intelligence to enhance customer experiences, streamline operations, and improve decision-making processes within the banking sector. |
₹ 12000 |
✔
|
||||||||
| Best Integrated PR Campaign in Financial Services | This recognizes a cohesive and impactful public relations strategy that seamlessly combines multiple channels—such as traditional media, digital platforms, influencer collaborations, and events—to deliver a unified message, achieve measurable outcomes, and enhance brand reputation. |
₹ 12000 |
✔
|
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| NOTE:- 1 SPECIAL AWARD ENTRY FREE ON EVERY 5 ENTRIES. ( EITHER BANKING, FINANCIAL SERVICES, INSURANCE OR FINTECH) | |||||||||||
INSURANCE
| Categories | Description | Fees | Check to Select | ||
| Best Use of TV in Insurance Services Campaign | This category recognizes innovative television advertising campaigns that effectively communicate insurance products and services. The focus is on creativity, messaging clarity, and overall impact on brand perception and consumer engagement. |
₹ 12000 |
✔
|
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| Best Use of TV for Product Launch Insurance Services Campaign | This category celebrates standout TV campaigns specifically aimed at launching new insurance products. Successful entries will demonstrate strategic planning, effective messaging, and measurable impact on product awareness and sales. |
₹ 12000 |
✔
|
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| Best Use of Print Ad in Insurance Services Campaign | This category honors impactful print advertisements that effectively promote insurance services. Entries should demonstrate creativity, clarity, and measurable results in driving consumer interest and engagement. |
₹ 12000 |
✔
|
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| Best Use of OOH/DOOH in Insurance Services Campaign | This category recognizes exceptional out-of-home (OOH) and digital out-of-home (DOOH) advertising that effectively engages consumers in the insurance sector. Successful entries will showcase creativity and strategic placement to maximize visibility and impact. |
₹ 12000 |
✔
|
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| Best Use of Radio Commercial in Insurance Services Campaign | This category honors innovative radio advertisements that effectively promote insurance products and services. Entries should demonstrate creativity, messaging clarity, and audience engagement through effective audio storytelling. |
₹ 12000 |
✔
|
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| Best Use of Jingle in Insurance Services Campaign | This category recognizes memorable jingles that enhance brand recognition and promote insurance services. Successful entries will showcase creativity and effectiveness in engaging consumers through catchy audio branding. |
₹ 12000 |
✔
|
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| Best Use of AI/ML in Insurance Services Campaign | This category honors the innovative application of artificial intelligence (AI) and machine learning (ML) to enhance insurance marketing campaigns. Successful entries will demonstrate how these technologies improve customer targeting, personalization, and overall campaign effectiveness. |
₹ 12000 |
✔
|
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| Best Use of Customer Loyalty Program in Insurance Services Campaign | This category celebrates effective customer loyalty programs that enhance engagement and retention within the insurance sector. Successful entries will showcase creative strategies to reward loyalty and foster lasting customer relationships. |
₹ 12000 |
✔
|
||
| Best Use of Social Impact Initiative in Insurance Services Campaign | This category recognizes insurance campaigns that effectively address social issues and demonstrate corporate social responsibility. Successful entries will showcase how the initiative aligns with the brand’s values and engages communities. |
₹ 12000 |
✔
|
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| Best Use of Data Analytics Initiative in Insurance Services Campaign | This category honors the effective use of data analytics to drive marketing strategies and decision-making within the insurance sector. Successful entries will demonstrate how analytics improve campaign performance and customer insights. |
₹ 12000 |
✔
|
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| Best Use of Cybersecurity Measures in Insurance Services Campaign | This category recognizes insurance campaigns that effectively communicate and implement cybersecurity measures to protect customers. Successful entries will showcase how these initiatives enhance trust and brand reputation. |
₹ 12000 |
✔
|
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| Best Use of Performance Marketing Campaign in Insurance Services Campaign | This category honors insurance campaigns that effectively leverage performance marketing strategies to achieve measurable results. Successful entries will demonstrate how targeted tactics drive conversions and improve customer acquisition. |
₹ 12000 |
✔
|
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| Best Use of Analytics, AI, and Big Data in Insurance Services Campaign | This category recognizes innovative use of analytics, artificial intelligence, and big data to enhance marketing strategies in the insurance sector. Successful entries will showcase how these technologies improve customer targeting, engagement, and overall campaign effectiveness. |
₹ 12000 |
✔
|
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| Best Use of Effective Experiential Marketing in Insurance Services Campaign | This category celebrates innovative experiential marketing campaigns that engage consumers in meaningful ways within the insurance sector. Successful entries will demonstrate how immersive experiences foster brand connection and consumer loyalty. |
₹ 12000 |
✔
|
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| Best Use of Native Advertising in Insurance Services Campaign | This category recognizes effective native advertising strategies that seamlessly integrate promotional content with the surrounding media. Successful entries will demonstrate creativity, clarity, and effectiveness in engaging the audience. |
₹ 12000 |
✔
|
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| Best Use of Influencer Marketing in Insurance Services Campaign | This category honors successful influencer marketing campaigns that effectively promote insurance services. Entries should demonstrate how collaborations with influencers drive engagement and brand awareness. |
₹ 12000 |
✔
|
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| Best Use of Mobile Marketing Campaign in Insurance Services Campaign | This category recognizes innovative mobile marketing campaigns that effectively engage consumers in the insurance sector. Successful entries will showcase creativity and effectiveness in reaching audiences through mobile platforms. |
₹ 12000 |
✔
|
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| Best Use of Holiday, Seasonal & Festival Marketing in Insurance Services Campaign | This category celebrates effective marketing campaigns that leverage holidays, seasons, or festivals to promote insurance services. Successful entries will showcase creativity and engagement in connecting with consumers during these times. |
₹ 12000 |
✔
|
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| Best Use of Customer Engagement in Insurance Services Campaign | This category honors effective strategies that enhance customer engagement within the insurance sector. Successful entries will showcase how campaigns foster ongoing interaction and build customer relationships. |
₹ 12000 |
✔
|
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| Best Use of B2C Marketing Campaign in Insurance Services Campaign | This category recognizes effective business-to-consumer (B2C) marketing campaigns that promote insurance services. Successful entries will demonstrate how targeted strategies engage consumers and drive conversions. |
₹ 12000 |
✔
|
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| Best Use of B2B Marketing Campaign in Insurance Services Campaign | This category celebrates effective business-to-business (B2B) marketing campaigns that promote insurance services to other businesses. Successful entries will showcase how targeted strategies engage business clients and drive conversions. |
₹ 12000 |
✔
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| Best Use of SEO Campaign in Insurance Services Campaign | This category recognizes effective search engine optimization (SEO) strategies that enhance the visibility of insurance services online. Successful entries will showcase how SEO efforts drive organic traffic and improve brand awareness. |
₹ 12000 |
✔
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| Best Use of Content Marketing for Insurance | This category recognizes outstanding content marketing strategies that effectively educate and engage consumers in financial services. Successful campaigns should demonstrate how content drives customer interactions and supports business objectives. |
₹ 12000 |
✔
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| Best Use of Email Marketing for Insurance | This award celebrates effective email marketing campaigns that successfully engage customers and drive conversions in fintech services. Successful initiatives should demonstrate strategic segmentation, personalization, and measurable outcomes. |
₹ 12000 |
✔
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| Best Use of Video Marketing for Insurance | This category recognizes innovative video marketing campaigns that effectively engage consumers in the fintech services sector. Successful initiatives should demonstrate creativity, storytelling, and measurable engagement outcomes. |
₹ 12000 |
✔
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| Best Use of Customer Insights in Insurance | This award honours organizations that effectively utilize customer insights to inform product development, marketing strategies, and customer experiences in fintech services. Successful initiatives should demonstrate a commitment to understanding customer needs and preferences. |
₹ 12000 |
✔
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| Best Use of Experiential Marketing in Insurance | This category recognizes outstanding experiential marketing campaigns that create memorable and impactful customer interactions. Successful initiatives should engage customers in unique experiences that reinforce brand connections. |
₹ 12000 |
✔
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| Best Use of Programmatic Advertising Campaign in Insurance | This award recognizes innovative programmatic advertising strategies that effectively reach target audiences in the banking sector. It celebrates campaigns that leverage real-time data and automated technology to optimize ad placements, enhance customer engagement, and drive measurable results. |
₹ 12000 |
✔
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| Best CRM Program in Insurance | Recognizes innovative customer relationship management initiatives in the financial sector. It celebrates organizations that use advanced CRM technologies to enhance client engagement, improve satisfaction, and drive business performance. |
₹ 12000 |
✔
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| Best User Interface & Experience (UI / UX) Award in Insurance | Honors platforms or applications that excel in design and user experience, offering intuitive navigation, visual appeal, and a seamless user journey that enhances engagement and satisfaction. |
₹ 12000 |
✔
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| Best Financial Education Program in Insurance | This recognizes initiatives that effectively equip customers with essential financial knowledge and skills, empowering them to make informed decisions and improve their financial well-being. |
₹ 12000 |
✔
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| Best Use of PR Campaign in Insurance | Honours innovative public relations strategies that successfully enhance a banking brand's reputation, foster positive media relationships, and engage stakeholders through compelling storytelling and transparent communication |
₹ 12000 |
✔
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| Best Integrated PR Campaign in Insurance | This recognizes a cohesive and impactful public relations strategy that seamlessly combines multiple channels—such as traditional media, digital platforms, influencer collaborations, and events—to deliver a unified message, achieve measurable outcomes, and enhance brand reputation. |
₹ 12000 |
✔
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| NOTE:- 1 SPECIAL AWARD ENTRY FREE ON EVERY 5 ENTRIES. ( EITHER BANKING, FINANCIAL SERVICES, INSURANCE OR FINTECH) | |||||
FINTECH
| Categories | Description | Fees | Check to Select | |
| Best Use of TV Fintech Services Campaign | This award honors innovative television advertising campaigns by fintech companies that effectively communicate their value propositions and engage target audiences. Successful campaigns should demonstrate creativity, clarity, and measurable impact on brand recognition and customer acquisition. |
₹ 12000 |
✔
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| Best Use of TV for Product Launch in Fintech | This category recognizes standout television campaigns that successfully introduce new fintech products to the market. Winning entries should demonstrate effective messaging, audience engagement, and measurable results in product adoption. |
₹ 12000 |
✔
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| Best Use of TV Campaign for Fintech Literacy | This award recognizes television campaigns aimed at educating audiences about fintech concepts and services. Successful entries should combine engaging storytelling with educational content to enhance financial literacy. |
₹ 12000 |
✔
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| Best Use of Print Ad in Fintech | This category honors creative and impactful print advertisements that enhance brand visibility for fintech services. Winning entries should demonstrate effective design, messaging, and audience engagement. |
₹ 12000 |
✔
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| Best Use of OOH/DOOH in Fintech Campaign | This award recognizes outstanding out-of-home (OOH) and digital out-of-home (DOOH) advertising campaigns by fintech companies. Successful entries should demonstrate creative execution and effectiveness in reaching and engaging target audiences. |
₹ 12000 |
✔
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| Best Use of Radio Commercial in Fintech | This category honors radio advertisements that creatively communicate fintech messages and engage listeners. Successful entries should demonstrate effective storytelling and clarity in conveying service benefits. |
₹ 12000 |
✔
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| Best Use of Jingle in Fintech | This award recognizes memorable jingles that enhance brand recognition and resonate with consumers in the fintech industry. Successful entries should demonstrate creativity and effective integration with the brand message. |
₹ 12000 |
✔
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| Best Use of AI/ML in Fintech | This category recognizes innovative applications of artificial intelligence (AI) and machine learning (ML) that enhance fintech services and customer experiences. Successful entries should demonstrate measurable improvements in efficiency and user satisfaction. |
₹ 12000 |
✔
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| Best Use of Customer Loyalty Program in Fintech | This award honors effective customer loyalty programs that enhance retention and engagement within the fintech sector. Successful entries should demonstrate clear benefits for users and measurable improvements in loyalty metrics. |
₹ 12000 |
✔
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| Best Use of Social Impact Initiative in Fintech | This category recognizes fintech initiatives that demonstrate a commitment to social responsibility and positive community impact. Successful entries should illustrate how the initiative fosters financial inclusion and supports underserved populations. |
₹ 12000 |
✔
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| Best Use of Data Analytics Initiative in Fintech | This award recognizes effective use of data analytics to drive decision-making and improve business outcomes in fintech. Successful entries should demonstrate measurable improvements in efficiency, customer insights, and service delivery. |
₹ 12000 |
✔
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| Best Use of Cybersecurity Measures in Fintech | This category honors exemplary cybersecurity strategies that protect consumer data and enhance trust in fintech services. Successful entries should demonstrate effective measures and their impact on user security. |
₹ 12000 |
✔
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| Best Use of Performance Marketing Campaign in Fintech | This award recognizes campaigns that effectively drive measurable results through targeted performance marketing strategies in the fintech space. Successful entries should demonstrate clear objectives, strategies, and outcomes. |
₹ 12000 |
✔
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| Best Use of Analytics, AI and Big Data in Fintech | This category recognizes the integration of analytics, artificial intelligence (AI), and big data to enhance operational efficiency and customer insights in fintech. Successful entries should demonstrate measurable improvements in service delivery and decision-making. |
₹ 12000 |
✔
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| Best Use of Effective Experiential Marketing in Fintech | This award recognizes innovative experiential marketing campaigns that create memorable interactions with customers in the fintech sector. Successful entries should demonstrate engagement strategies that effectively connect consumers with the brand. |
₹ 12000 |
✔
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| Best Use of Native Advertising in Fintech | This category honors seamless and contextually relevant native ads that enhance consumer engagement in the fintech space. Successful entries should demonstrate how native advertising can effectively communicate brand messages while providing value to the audience. |
₹ 12000 |
✔
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| Best Use of Influencer Marketing in Fintech | This award recognizes effective use of influencer marketing strategies that engage target audiences and enhance brand credibility in the fintech space. Successful entries should demonstrate how partnerships with influencers drive awareness and engagement. |
₹ 12000 |
✔
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| Best Use of Mobile Marketing Campaign in Fintech | This category honors mobile marketing campaigns that effectively engage users and drive conversions in the fintech industry. Successful entries should demonstrate innovative strategies and measurable results in mobile user engagement. |
₹ 12000 |
✔
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| Best Use of Holiday, Seasonal & Festival Marketing in Fintech | This award recognizes innovative marketing campaigns that capitalize on holidays, seasons, or festivals to engage consumers in the fintech sector. Successful entries should demonstrate creativity and measurable results in audience engagement. |
₹ 12000 |
✔
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| Best Use of Customer Engagement in Fintech | This category honors innovative strategies that enhance customer engagement and interaction with fintech services. Successful entries should demonstrate measurable improvements in customer satisfaction and loyalty. |
₹ 12000 |
✔
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| Best Use of B2C Marketing Campaign in Fintech | This award recognizes effective business-to-consumer (B2C) marketing campaigns that drive customer acquisition and engagement in the fintech sector. Successful entries should demonstrate clear objectives, strategies, and measurable outcomes. |
₹ 12000 |
✔
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| Best Use of B2B Marketing Campaign in Fintech | This category honors successful business-to-business (B2B) marketing campaigns that effectively engage and convert other businesses in the fintech industry. Winning entries should demonstrate clear objectives, strategies, and measurable results. |
₹ 12000 |
✔
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| Best Use of SEO Campaign in Fintech | This award recognizes effective search engine optimization (SEO) campaigns that enhance online visibility and drive organic traffic to fintech services. Successful entries should demonstrate clear strategies and measurable improvements in search rankings and traffic. |
₹ 12000 |
✔
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| Best Use of PR Campaign for Fintech | This award honors innovative public relations campaigns that effectively enhance a fintech brand's reputation and engage stakeholders. Successful entries should demonstrate effective media relations and compelling storytelling. |
₹ 12000 |
✔
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| Best Use of Social Media in Fintech | This award recognizes innovative social media campaigns that effectively engage audiences and promote fintech services. Successful entries should demonstrate how social media strategies drive brand awareness, customer interaction, and measurable results. |
₹ 12000 |
✔
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| Best Use of Content Marketing for Fintech | This category recognizes outstanding content marketing strategies that effectively educate and engage consumers in fintech Services. Successful campaigns should demonstrate how content drives customer interactions and supports business objectives. |
₹ 12000 |
✔
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| Best Use of SEM Campaign in Fintech | This category honors outstanding search engine marketing (SEM) campaigns that effectively drive targeted traffic and conversions for fintech services. Successful entries should demonstrate strategic keyword targeting, ad performance, and measurable results. |
₹ 12000 |
✔
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| Best Use of Marketing Campaign - Online Trading Platform in Fintech | This category honors innovative marketing campaigns specifically designed for online trading platforms in the fintech space. The focus is on strategies that effectively attract and engage traders, showcasing the platform's unique features and benefits. Campaigns should demonstrate creativity, measurable impact, and a deep understanding of the target audience. |
₹ 12000 |
✔
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| Best Use of Integrated Payments / Mobile Wallets Solutions in Fintech | This category recognizes outstanding implementations of integrated payments or mobile wallet solutions in the fintech sector. It focuses on innovations that enhance user experience, security, and convenience in financial transactions. Successful entries will highlight how these solutions address customer needs and drive business growth. |
₹ 12000 |
✔
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| Best Use of Email Marketing in Fintech | This award celebrates effective email marketing campaigns that successfully engage customers and drive conversions in fintech services. Successful initiatives should demonstrate strategic segmentation, personalization, and measurable outcomes. |
₹ 12000 |
✔
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| Best Use of Video Marketing for Fintech | This category recognizes innovative video marketing campaigns that effectively engage consumers in fintech. Successful initiatives should demonstrate creativity, storytelling, and measurable engagement outcomes. |
₹ 12000 |
✔
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| Best Use of Customer Insights in Fintech | This award honours organizations that effectively utilize customer insights to inform product development, marketing strategies, and customer experiences in financial serv. Successful initiatives should demonstrate a commitment to understanding customer needs and preferences. |
₹ 12000 |
✔
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| Best Use of Experiential Marketing in Fintech | This category recognizes outstanding experiential marketing campaigns that create memorable and impactful customer interactions. Successful initiatives should engage customers in unique experiences that reinforce brand connections. |
₹ 12000 |
✔
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| Best Use of Integrated Payments / Mobile Wallets Solutions | This award recognizes effective marketing initiatives that promote integrated payments or mobile wallet solutions within the financial services industry. Successful campaigns should demonstrate how these solutions enhance customer convenience, drive adoption, and improve overall user experience. |
₹ 12000 |
✔
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| Best Use of Programmatic Advertising Campaign in Fintech | This award recognizes innovative programmatic advertising strategies that effectively reach target audiences in the banking sector. It celebrates campaigns that leverage real-time data and automated technology to optimize ad placements, enhance customer engagement, and drive measurable results. |
₹ 12000 |
✔
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| Best CRM Program in Fintech | Honors innovative CRM initiatives in the fintech sector that enhance customer engagement and satisfaction. Nominees will be evaluated on their strategies, personalized experiences, data-driven insights, and impact on customer loyalty. |
₹ 12000 |
✔
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| Investment Aggregator of the Year | Honors a platform that excels in simplifying investment access, offering diverse options, financial planning tools, and real-time insights to empower informed financial decisions. |
₹ 12000 |
✔
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| Mutual Funds Aggregator of the Year | Honors a platform that excels in providing seamless access to a broad range of mutual funds, empowering investors with user-friendly tools and insights for informed investment choices. |
₹ 12000 |
✔
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| Insurance Aggregator of the Year | Awarded to the top platform simplifying insurance discovery and comparison, demonstrating innovation, growth, and exceptional customer focus. |
₹ 12000 |
✔
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| Innovative Fintech Product of the Year | Honors a pioneering fintech solution that transforms financial services through exceptional innovation, usability, and impact. |
₹ 12000 |
✔
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| Best User Interface & Experience (UI / UX) Award in Fintech | Honors platforms or applications that excel in design and user experience, offering intuitive navigation, visual appeal, and a seamless user journey that enhances engagement and satisfaction. (add this category and form in all the 4 category) |
₹ 12000 |
✔
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| Best Financial Education Program in Fintech | This recognizes initiatives that effectively equip customers with essential financial knowledge and skills, empowering them to make informed decisions and improve their financial well-being. |
₹ 12000 |
✔
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|
| Best Integrated PR Campaign in Fintech | This recognizes a cohesive and impactful public relations strategy that seamlessly combines multiple channels—such as traditional media, digital platforms, influencer collaborations, and events—to deliver a unified message, achieve measurable outcomes, and enhance brand reputation. |
₹ 12000 |
✔
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|
| NOTE:- 1 SPECIAL AWARD ENTRY FREE ON EVERY 5 ENTRIES. ( EITHER BANKING, FINANCIAL SERVICES, INSURANCE OR FINTECH) | ||||
SPECIAL AWARDS
| Categories | Description | Fees | Check to Select |
| Brand of the Year 2024 - BFSI Sector | Honoring the standout brand in the Banking, Financial Services, and Insurance (BFSI) sector that has demonstrated exceptional performance, innovation, and customer engagement throughout the year. This award recognizes a brand that has effectively addressed industry challenges, leveraged technology for growth, and delivered outstanding value to its customers while maintaining a strong commitment to ethical practices and sustainability. Each sector—Banking, Financial Services, Insurance, and Fintech—will be felicitated separately to highlight their unique contributions and achievements within the BFSI landscape. |
Free |
✔
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| Chief Marketing Officer of the Year - BFSI Sector | Honoring the Chief Marketing Officer who has demonstrated exceptional leadership, innovative strategies, and outstanding performance in driving brand growth and customer engagement within the Banking, Financial Services, and Insurance (BFSI) sector, showcasing a profound understanding of market dynamics and the ability to adapt to evolving consumer needs. |
Free |
✔
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| Digital Agency of the Year - Managing BFSI Sector | Recognizing the outstanding digital agency that has demonstrated exceptional expertise and innovation in managing digital marketing strategies, campaigns, and solutions specifically within the Banking, Financial Services, and Insurance (BFSI) sector, driving significant business results and enhancing customer engagement. |
Free |
✔
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| Social Media Agency of the Year - Managing BFSI Sector | Recognizing the outstanding social media agency that has demonstrated exceptional skill in strategizing and executing impactful social media campaigns specifically within the BFSI (Banking, Financial Services, and Insurance) sector, driving engagement, brand awareness, and measurable results through innovative content and targeted outreach. |
Free |
✔
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| UI/UX Digital Agency of the Year - Managing BFSI Sector: | Recognizing the leading digital agency that excels in delivering exceptional UI/UX design solutions tailored for the BFSI sector, demonstrating innovative approaches to enhance user experience, streamline customer interactions, and drive digital transformation in banking, financial services, and insurance. |
Free |
✔
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| Corporate Communication (PR) Professional of Year | Honoring the Corporate Communication (PR) Professional of the Year from the BFSI Sector, this award recognizes an outstanding individual who has demonstrated exceptional skills in managing communication strategies, fostering positive relationships, and enhancing the public image of their organization within the Banking, Financial Services, and Insurance industry. This professional exemplifies leadership, innovation, and excellence in communication, effectively navigating challenges and driving impactful narratives that resonate with stakeholders and the broader community." -- Each professional from sector—Banking, Financial Services, Insurance, and Fintech—will be felicitated separately to highlight their unique contributions and achievements within the BFSI landscape. |
Free |
✔
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